Pay Per Click
Pay Per Click
What does Pay Per Click Mean?
Pay-per-click (PPC) or cost-per-click (CPC) is a type of internet marketing used by businesses to drive traffic to their websites. In this model of promotion, advertisers pay a fee to the publisher each time one of their ads receives a click. Contrary to conventional advertisement system, one doesn’t pay solely for ad placement in the PPC model.
The most popular search engine, Google, is the most commonly recognized platforms for PPC advertisement. Google Ads is the most popular PPC advertising system, enabling marketers to place their ads on SERPs, and also on websites that display ads using the platform.
Why advertise online?
Online advertising offers marketers a unique set of benefits. Firstly, it’s a window to a global audience and enables businesses to attract customers from all around the world. Moreover, online ads require a low cost of operation, so it’s definitely a cost-effective tool.
With this type of advertising, businesses can access a vast amount of data on customer behavior, preferences, and demographics. All of which can aid in target audience segmentation, ad personalization, and creating better ad campaign strategies. Online advertising comes with different tools that provide you valuable metrics to track your ad performance.
Why Hire Us?
The seasoned team of our digital marketers has honed their skills over the years by developing high performing pay-per-click campaigns. We are experts at analyzing data, and help you with valuable insights on the target audience and their interaction pattern with the brand.
The range of pay per click advertising solutions we offer will definitely serve your business’ unique needs. There’s no “one size fits all” solution in online marketing, and we strive to create a highly customized marketing solution for you.
Our Process
Discovery
In this phase, we connect with our client and understand his/her marketing purpose. We help them to determine their target audience as relevant to their core business and set all other objectives. Your marketing objective can be brand lead generation, brand awareness, fill out an online form; whatever it should be, we help you to determine that.
Setting a budget as per your capability is also an important task in this phase. We help you with risk assessment and determine the amount you can invest. Budgeting also involves figuring out the immediate and future ROI. A plan of action is developed based on the information gathered in this phase. Moreover, everything happens only after your approval.
Strategy
In this phase, we help you to correctly determine your target audience and prepare an accurate keyword list. Strategy phase also involves selecting the platforms for advertisement. Google AdWords is definitely a great place to place your ads, but there are other second-tier platforms as well that can be used to drive additional traffic.
A targeting plan is also drafted here. We help you to decide how to correctly utilize geo-targeting or device targeting. Both have their advantages, but which one to use depends on multiple factors.
Creatives
In the creative phase, your ad’s content is created with thorough consideration. Our creatives pen the most compelling add texts and visuals by incorporating the appropriate keywords in the correct places. Your ad’s score depends on multiple factors, and ad text is one of them. Aspects like strong call to action need proper attention to be fully effective. Optimizing the landing pages is also a determining factor of your ad’s score. Creative work also involves optimizing the landing pages for each ad.
Implementation
With the application of best in class software, we help you to automate the ad campaign management to a great extent. Our marketing experts are masters of analytics tools, and they are capable of accurately interpreting the behavior of your target audience. We utilize information on bounce rates, and conversion rates to device better strategies and create more effective content for your ads.
Management
Each pay per click ad is meticulously managed by our team. We ensure that each text or display ad and their corresponding landing pages are working optimally. Tracking of conversion and CPC takes place regularly too.
Reporting
One of our top priorities is to ensure that you are informed with all the essential details of your ad campaign’s performance. We do so by generating regular reports on different metrics such as performance of each channel, conversion rates according to location, device, age, etc.
Components of a Successful PPC Campaign
In-depth research by our experts helps to determine the components that work best for your ads. We create multiple copies for your ads and monitor how each performs and discard the ones that don’t generate satisfactory results. This way, we construct textual and banner ads that perform highly on all platforms.
One of the most determining components of your PPC ad is the landing page. That’s why we take multiple measures to ensure that your landing page is of optimal quality. As a result, your ads generate more leads and attract higher conversion rates.
We understand the whole lead generation flow process and thus can help to lower the bounce rate. With our PPC expert’s guidance, you’ll be able to maximize conversion.
Interested in learning more about our PPC services?
Are you seeking a customized digital marketing solution for taking your business to the next level? Just call us, a digital marketing sales specialist will offer you a quote appropriate for you, as per your needs and expectations.